There is not a day that goes by that I don’t go through my Facebook feed and not see a post with before and after pictures from someone promoting their network marketing company.
Yes. I know your product probably does great things and can make my skin look better. But, what if I’m not really interested in that? It doesn’t matter what you show me, I have to actually be interested or looking for what you are selling.
You then ask, well how do I promote my products and opportunity on social media? I don’t want to bug my friends and family to become customers or join my business. What is the best way
Well, in a recent insider monthly training from Elite Marketing Pro, I learned how to approach this topic on social media with none other than Ray Higdon.
A top income earner and trainer, Ray, in this training teaches the best way to promote your network marketing company on social media. Follow these recommendations and you will see the success that you are looking for.
- Posting the Name of Your Network Marketing Company Raises more Resistance than Curiosity
People who post the name of the network marketing company are showing too much information about their company before it is even necessary.
Say for example, someone is interested in your company. They see that you are a representative from your social media post. Even if you haven’t tried to physically reach out to them, they will Google the name of your company, find out the negative things that people have said about that company.
The next post that you make about your company, they will be resistant to you.
If you want to post on social media, you need to post to people who are actually interested in network marketing. And, even with this open audience, you need to not put the name of your company. You need to raise curiosity not resistance. Most people who are not in a network marketing company are generally resistant to the network marketing industry.
If you are promoting a skin care product, post pictures of the changes in peoples skin. But, don’t put the name of the company. If you have a weight loss product, post before and after pictures of people who have been successful with the products.
If people are really interested, then they will reach out to you. This is the position that you want to be in. You want your leads to contact you, not the other way around.
2. Give Prospects a Higher Percentage of the Information that they Want, People Don’t Want to be Sold
If you have joined a health and wellness company, then provide consistently information on health and wellness on your social media pages and feeds. Stick to providing information on health and wellness.
Don’t provide information on network marketing if they aren’t looking for that information, stick to health and wellness. The more information that you provide, then the prospects will appear when they are ready. People don’t want to hear about your network marketing company.
You may have heard the saying, “People are ready to buy but they don’t want to be sold.” The key is to provide them consistently with the right information so that they can make an informed decision.
Choose what you want to promote and provide that information on your site and provide it consistently.
3. Focus on What Area you Want to Provide Value and Attract an Audience
Once you have chosen an area, then stick to that topic and consistently provide information that will help people who are seeking information on your product or service.
This means that if you really want to build a business of distributors and business builders then you have to provide value specifically related to the product or service of your network marketing company.
Provide that value consistently. If you can only make a post on your page, twice a week, then post constantly two times a week. You will eventually build a business but it will take you longer than if you post every single day.
But, you need to make sure that if you post everyday then you aren’t just posting just to put something on your page. It has to be something that is helpful and or inspirational.
So, remember, raise more curiosity than resistance and provide value.
You will eventually see the results that you are looking for in your business.
If you found value, please make sure to comment below.